How to Use Social Media as a Branding Tool


If there’s one thing that most millennials love, it’s social media. From Twitter to Facebook to Instagram, social media has changed the way we view each other. And not just as peers or friends. Social media has become the newest, innovative way to make yourself appealing for future job recruiters.

But the question is, how can I best present myself on my social media? Check out these tips we have below:

1. Consider Your Future Ambitions

What goals do you have for yourself upon graduation? Would you like to become an attorney? A pop culture journalist? A comedian? Use these questions to determine how you should post on your social accounts. For someone with dreams of working in the professional world, a Twitter that doesn’t convey professionalism isn’t the best idea. However, Twitter account for the aspiring comedian may contain more jokes or “untraditional” tweets.

2. Consider Having a Professional and Personal Account

If the question in rule 1 isn’t something that you can answer now, try having two accounts instead. On one account, show your acumen. Make your account a place where dialogue regarding your future career industry happens, as well as a place for communicating about world topics as they relate to you/others. On your personal account, this is where you can be more creative and less “traditional.” A fair note however, make sure to lock your personal account. Job recruiters are making sure that they do thorough research on you. If your account material is inappropriate, you may not get the job.

3. Humble Brag

This line doesn’t sound the most savory, but it’d be a falsity to say that social media platforms aren’t already a place where its users boast about their accomplishments. Use your accounts to highlight your accomplishments. In a way, your socials should resemble a resume of sorts.

4. Highlight Your Favorite Companies’ Successes

Similar to how you should self-promote, promoting companies that you have goals of working for could also be advantageous. Keep up to date with them and make sure you’re one of the first to discuss their accomplishments. This not only helps within the networking world, it also helps you in conducting research on your favorite companies, as well as in the analysis of them.

5. Post an Appropriate Amount of Times Per Day

Within social media, there’s always a correct and incorrect time to post. Additionally, there’s an appropriate balance of how often you should post. Whether it’s on Twitter, Facebook, or Instagram, make sure that you aren’t posting overzealously. Some recruiters may take an over-poster as someone who doesn’t prioritize their time. However, you should make sure that you post periodically. Today, social media has an integration in almost every industry, and having knowledge of how to use each platform will work to your benefit.

6. Don’t be Afraid to Reach Out

On every account you have, it is always important to reach out to other professionals in your industry who use that particular site. At the end of the day, the point of social media is to connect with others. Take advantage of that and make yourself shine to others, you’ll never know who will be there to help you out in your career.



Written By: Saavon Smalls


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