About

The Visual Information Design program is here to serve Clemson faculty and students who need help with their visual projects. Whether you are creating a research poster, PowerPoint presentation or flyer, our interns can help you brainstorm ideas or learn to utilize new technology. VID offers thirty minute and hour long consultations. Schedule your appointment by clicking the link below. Before your appointment, take a look at our VID Policies to get a better idea of how our interns can help you.

Who We Are

VID intern Skill Review

VID interns are trained in industry-standard design software and visual information design principles to assist Clemson students and faculty with their design presentations. Take a look below at the skills the 2021-2022 VID interns reported the most growth in.

Visual representation of VID skill review

Meet the VID Interns!

Intern Jacquelyn Roberts smiling in front of a natural background

Jacquelyn Roberts

Art

Intern Liz Brooks smiling in front of a natural background

Liz Brooks

Marketing & Art

Intern Morgan Shumacher smiling in front of a natural background

Morgan Shumacher

Architecture

Intern Salvatore Costanzo smiling in front of a natural background

Salvatore Costanzo

Architecture

Become a VID Intern

Visual Information Design interns work with Clemson students, faculty and staff on their visual presentations. Interns receive training in multiple platforms to assist the widest audience possible.

Become a VID Intern

VID Projects

Cultivate San Antonio

Planting Guide created by VID interns for Cultivate Magazine.

In the 2021-2022 school year, the VID interns partnered with Cultivate, a nonprofit urban agriculture magazine out of San Antonio, Texas, to redesign their online magazine. In collaboration with Cultivate leadership, the interns started by creating new brand guidelines, which included designing new logos and choosing typefaces and colors for the magazine. The interns assisted with the creation of the winter and spring issues with the ultimate goal of creating an overall magazine template that included a
table of contents, planting guides, articles and recipes for the Cultivate team to use in the future.

In the Fall semester, the interns were tasked with curating an infographic to reflect research into a well-designed article while following Cultivate’s new brand guidelines. In the Spring semester, the interns used their skills and training from the VID program to create an article on food insecurity and injustice in the San Antonio area through infographics. Furthermore, the Cultivate intern team used the templates created in Fall 2021 to redesign articles for the spring issue, including the Crop Focus section and advice-based articles. The interns also redesigned the seasonal planting guide, which is featured in each issue.

Through the Cultivate project, interns developed skills in magazine layout design, template curation, infographic design, brand development, Adobe InDesign, Canva and more.

Marketing

VID Intern sititng at a laptop reviewing a social media post.

This year, the VID marketing team worked to promote the services that VID offers and inform students and faculty about design . They used Facebook and Instagram to engage audiences through weekly posts and stories that highlighted the VID consultants and activities. The team also shared information on upcoming events and offered tips that focused on design concepts and included information on using programs such as Canva, Google Slides, Adobe InDesign, Adobe Illustrator and more.

In addition to the social media posts, the team presented to classes to introduce students to VID. Classes were given handouts that outlined VID’s purpose and services, the location of the Pearce Center and how to make an appointment via QR code. The interns also reached out to organizations and event planners across campus to offer peer tutoring on visual projects such as research posters, PowerPoint presentations, flyers and more. The opportunity to increase engagement through social media and outreach
across campus allowed the team
to grow the Pearce Center’s social media presence and share valuable information to help improve students’ design
skills for the future.

Annual Report

Cover of 2021-2022 Annual Report featuring a purple overlay over a picture of students walking on campus.

During the Fall and Spring semesters, VID’s annual report team used design to create and enhance this annual report, which summarizes the Pearce Center’s many programs, events and support systems. In the Fall semester, the team worked in Adobe InDesign to renovate the organization, color scheme and basic design principles of the report following Clemson’s brand guidelines. These tasks advanced the designers’ skills and gave them experience in designing within an established brand, using fonts, colors and design principles that fit both the University’s style and the goal of the report.

The team began designing preliminary templates in Fall 2021, which was continued and completed in Spring 2022. Communication and collaboration during the Spring semester with the Pearce Interns allowed the VID team to adjust the templates to meet the needs of each section or page. With a template of the report completed, the VID team created infographics to supplement the existing pictures, information and reflections. Finally, the interns completed the report with the text provided by the Pearce Interns and submitted the report for critiques, revisions and printing.

Pearce Center

Poster with information about the Class of 1941.

The VID interns on the Pearce Center team worked on creating a variety of branded materials. In the Fall semester, interns created a series of VID handout and flyer templates to create a uniform style for future materials. These templates include replaceable text and photo boxes, as well as scannable QR codes to further inform the audience about the program and direct viewers to the website. In the Spring semester, interns redesigned some of the outdated graphics around Daniel Hall, including the posters in the Class of 1941 exhibit. The original posters showcased Roy Pearce and the Class of 1941 but lost color and readability over the years. The interns redesigned the posters to emphasize Roy Pearce’s life and the Class of 1941’s many contributions to the University. The interns also worked on creating a new logo for Professional Editing at Pearce and redesigning the Pearce Center’s letterhead. Both projects required extensive brainstorming and collaboration to create designs that represented the programs and center effectively.

Through these projects, interns gained an understanding of designing for a client, using brand guidelines and creating templates for the years ahead.

VID Work Samples

Student Services Rhetoric
Example of work sample created by VID interns about Pearce Center
Example of work sample created by VID interns about on-campus student services
Example of work sample created by VID interns on 2020-2021 year highlights
Example of work sample created by VID interns of Class of 1941 Studio blueprint
Example of work sample created by VID interns about Pearce Center programs

VID Intern Reflections

Liz Brooks (2021-2022)

Intern Liz Brooks smiling in front of a natural backgroundI became an intern on the VID team in Spring 2022. As a double major in marketing and art, I have a passion for graphic design that has grown since being a student at Clemson. When I saw the opportunity of the VID internship, I was so excited about the possibility of continuing my passion. I remember how difficult it was to find my own resources on learning design software programs as a freshman and sophomore, so I wanted to be a part of a program where I would be able to share with other students what I know. One of my favorite parts about consultations is the opportunity for both me and the student to collaborate and teach each other new things. VID’s services are offered to students of all majors, so it is a great way to network while being able to share my knowledge of design. The consultations are about getting to know each other as we go through the design process, and it was a great way to make connections.

The VID program has taught me how to communicate professionally and effectively with multiple people and programs, including students, faculty, the Watt Family Innovation Center, student government, my fellow interns and the Pearce Center itself. Through leading the marketing team, I have learned and practiced skills that will help me in my future career. It has been so great to have Sarah, Charlotte, Lauren and the other interns to help me with the design process and improve my designs.

The VID team has helped me to further realize my interest in social media marketing and developing effective writing skills that I can use in my future projects personally and professionally. I was able to explore design through a variety of projects, including marketing materials such as infographics and flyers, social media posts about design tips and tricks, announcements, consultant introductions and photography for digital marketing of the Pearce Center and VID program.

Being able to work in person has been such a fun experience, collaborating with everyone who works here and offering consultations and meetings face-to-face. I am so thankful for the people I got to be around weekly, the support they showed me and the opportunities that were available to me.

Morgan Shumacher (2021-2022)

Intern Morgan Shumacher smiling in front of a natural backgroundWorking at the Pearce Center for Professional Communication for the past two semesters has been a lot more impactful than I originally anticipated. Being an architecture major, a lot of my time is spent working on projects, designing buildings and creating presentations for those buildings. As I began my role as an intern, I learned just how transferable those “architecture” skills were, and I have since had a newfound interest in both graphic design as well as visual information design because of the VID program.

My time here has consisted of a lot of training, leading mock consultations and working in the Adobe Suite, as well as learning collaboration and organization skills that will carry over seamlessly into my career after I graduate this coming May. About halfway through the Fall semester, the entire VID team collaborated on redesigning a magazine named Cultivate out of San Antonio, Texas. We started rebranding the magazine with a new logo, typography and colors, as well as a working template for their future publications. We were able to complete about half of the redesign before the winter issue was published last semester, and this semester, I was fortunate enough to be named team lead for the Cultivate design team. I, along with another intern, completed the entire spring issue redesign by the end of this semester while still completing the ongoing VID training.
This experience has allowed me to increase my confidence as a designer and my knowledge of the software I use daily as an architecture student, as well as my graphic design skills for magazines, something I have particularly enjoyed during my time here. Moving forward after graduation, I hope to use both the hard and soft skills learned during my time as an intern in the professional architecture world and become a more coveted future employee because of my gained insight and experience working as a VID intern.

Sarah, Charlotte, Lauren and the VID interns have been a truly amazing group of people to work alongside. I am forever grateful to have been able to serve as a VID intern for the year that I did and cannot fully express how beneficial this experience has been for me because of this team.

VID Staff

Coordinator Sarah Costley smiling in front of a natural background

Sarah Costley

VID Coordinator

Coordinator Charlotte Lucke smiling in front of a natural background

Charlotte Lucke

VID Coordinator

Coordinator Lauren Toler smiling in front of a beige wall

Lauren Toler

VID Coordinator