VID Projects

Cultivate San Antonio

In the 2021-2022 school year, the VID interns partnered with Cultivate, a nonprofit urban agriculture magazine out of San Antonio, Texas, to redesign their online magazine. In collaboration with Cultivate leadership, the interns started by creating new brand guidelines, which included designing new logos and choosing typefaces and colors for the magazine. The interns assisted with the creation of the winter and spring issues with the ultimate goal of creating an overall magazine template that included a
table of contents, planting guides, articles and recipes for the Cultivate team to use in the future.

In the Fall semester, the interns were tasked with curating an infographic to reflect research into a well-designed article while following Cultivate’s new brand guidelines. In the Spring semester, the interns used their skills and training from the VID program to create an article on food insecurity and injustice in the San Antonio area through infographics. Furthermore, the Cultivate intern team used the templates created in Fall 2021 to redesign articles for the spring issue, including the Crop Focus section and advice-based articles. The interns also redesigned the seasonal planting guide, which is featured in each issue.

Through the Cultivate project, interns developed skills in magazine layout design, template curation, infographic design, brand development, Adobe InDesign, Canva and more.

Marketing

This year, the VID marketing team worked to promote the services that VID offers and inform students and faculty about design . They used Facebook and Instagram to engage audiences through weekly posts and stories that highlighted the VID consultants and activities. The team also shared information on upcoming events and offered tips that focused on design concepts and included information on using programs such as Canva, Google Slides, Adobe InDesign, Adobe Illustrator and more.

In addition to the social media posts, the team presented to classes to introduce students to VID. Classes were given handouts that outlined VID’s purpose and services, the location of the Pearce Center and how to make an appointment via QR code. The interns also reached out to organizations and event planners across campus to offer peer tutoring on visual projects such as research posters, PowerPoint presentations, flyers and more. The opportunity to increase engagement through social media and outreach
across campus allowed the team to grow the Pearce Center’s social media presence and share valuable information to help improve students’ design
skills for the future.

Annual Report

During the Fall and Spring semesters, VID’s annual report team used design to create and enhance this annual report, which summarizes the Pearce Center’s many programs, events and support systems. In the Fall semester, the team worked in Adobe InDesign to renovate the organization, color scheme and basic design principles of the report following Clemson’s brand guidelines. These tasks advanced the designers’ skills and gave them experience in designing within an established brand, using fonts, colors and design principles that fit both the University’s style and the goal of the report.

The team began designing preliminary templates in Fall 2021, which was continued and completed in Spring 2022. Communication and collaboration during the Spring semester with the Pearce Interns allowed the VID team to adjust the templates to meet the needs of each section or page. With a template of the report completed, the VID team created infographics to supplement the existing pictures, information and reflections. Finally, the interns completed the report with the text provided by the Pearce Interns and submitted the report for critiques, revisions and printing.

Pearce Center

The VID interns on the Pearce Center team worked on creating a variety of branded materials. In the Fall semester, interns created a series of VID handout and flyer templates to create a uniform style for future materials. These templates include replaceable text and photo boxes, as well as scannable QR codes to further inform the audience about the program and direct viewers to the website. In the Spring semester, interns redesigned some of the outdated graphics around Daniel Hall, including the posters in the Class of 1941 exhibit. The original posters showcased Roy Pearce and the Class of 1941 but lost color and readability over the years. The interns redesigned the posters to emphasize Roy Pearce’s life and the Class of 1941’s many contributions to the University. The interns also worked on creating a new logo for Professional Editing at Pearce and redesigning the Pearce Center’s letterhead. Both projects required extensive brainstorming and collaboration to create designs that represented the programs and center effectively.

Through these projects, interns gained an understanding of designing for a client, using brand guidelines and creating templates for the years ahead.